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Sales and Client Capture Training

Creating authentic sales in coaching or therapy involves building genuine relationships, understanding the needs of your clients, and offering solutions that truly benefit them.


Here's a guide that Amanda uses in her Coaching Mastery Academy to teach these principles, this is what you will learn:


1. Understanding Your Ideal Client

- Identify Your Niche: Specialising in a particular area of coaching or therapy can help you attract clients who are looking for your specific expertise. Have access to Amanda's full series on this. 

- Know Their Pain Points: Understand the problems, challenges, and aspirations of your ideal clients to tailor your messaging and services to meet their needs.

- Learn the 4 main objections when buying. 


2. Building Trust and Credibility

- Share Your Story: Let potential clients know why you’re passionate about what you do and how your experiences equip you to help them.

- Provide Value Upfront: Offer free resources, workshops, or sessions that showcase your expertise and the benefits of working with you. Nail your Lead Magnet. 

- Client Testimonials: Share success stories and testimonials from past clients to build credibility and trust.


3. Authentic Communication

- Personalised Engagement: When interacting with potential clients, be genuine, listen actively, and show empathy for their situation.

- Clarity in Messaging:  How to clearly communicate how your services can solve their specific problems or help them achieve their goals.

- Consistency: Be consistent in your messaging and presence, whether it’s through social media, your website, or email marketing.


4. Creating a Client-Centered Sales Process

- Consultative Selling: Focus on consulting rather than selling. Understand their needs and recommend solutions that best fit them, even if it means suggesting services outside your offering.

- Follow-Up: Keep in touch with potential clients through thoughtful follow-ups that provide additional value and show your continued interest in their progress.

- Overcoming Objections: Be prepared to address common objections in a respectful and informative manner, helping potential clients feel understood and supported in their decision-making process.


5. Pricing and Packaging Your Services

- Transparent Pricing: Be clear and upfront about the costs of your services, avoiding any hidden fees or surprises.

- Value-Based Pricing: Price your services based on the value and transformation they offer to your clients, not just the time spent.


- Flexible Packages: Offer different levels of service or packages to accommodate the varying needs and budgets of your clients.


6. Continuous Learning and Improvement

- Seek Feedback: Regularly ask for feedback from your clients to learn what’s working and what can be improved. Have Amanda's templates. 


Professional Development: Stay informed about the latest trends and techniques in your field to continuously enhance your offerings.


- Network and Collaborate: Build relationships with other professionals in your field for mutual referrals and to broaden your knowledge base.


By learning principles, you can build a sustainable practice based on authentic relationships and genuine help, making your sales process feel more like a natural extension of your desire to serve your clients. Also, get the Business start-up checklist for FREE. 


Sales and Client Capture Training

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